Business communication is always interconnected to business intelligence. It is for the simple reason that you plan your communications based on a specific strategy. The design of the strategy depends on your specific business domain. It could be internal or external communication. Internal Communication Internal communication will be mainly between the management and the Marketing team Sales team Administrative team Production team HR team Maintenance team etc External Communication External communication is mainly with the entities and individuals who may have a direct or indirect business association with your organization. They may include Customers Vendors Service providers Marketing agencies Advertising agencies Social media agencies etc. Communication Strategy Internal Communication Internal communication is for the process of organizational administration, development, and growth. It relates to the individuals and teams in various departments. For example, you can consider the marketing department. The strategies may include Evaluation of SWOT (strength, limitations, opportunities, and threats) Target objectives How to achieve the targets Measuring performance Improvement suggestions Feedback from employees Action plan It is a two-way communication based on business intelligence. The employees can propose their ideas and plans for organizational growth. The management can set deadlines for the targets. Preparation of strategies and implementation procedures can help to reduce the gap between demand and development to meet the demands. Similarly, internal communication happens between the management team and the other departments. All the procedures are based on the basic and advanced elements of business intelligence. External Communication External communication strategies depend on the existing market conditions, customer orientation, target audience demographic details, and other factors. The communication purpose could be Promotional Informational Interpersonal contact development etc You have to ensure the communications are based on specific business intelligence strategies. For example, it may include market data, Key performance indicators, business analytics, customer and target audience data, etc. You can gather the information through social media, directory listing, social media, etc. Audience Listing The demographic data about target audiences and customers can give you detailed information about their Contact details Hobbies Product preferences Buying a pattern Emotional points Friends’ contacts Lifestyle etc Now, you have to match the parameters with the characteristics of your products. It is a process of business intelligence, which tells you how you can convert them into sales. Once you have the database, it is possible to customize and personalize the business communication methods accordingly. Marketing Communication Marketing communication could be one-way or two-way. The first method focuses on SEO marketing Advertisement Video marketing Podcast marketing etc The second type of communication may involve Emails Chat Whatsapp Apps Forums etc You can streamline the communication channels with business strategies through business intelligence. The method helps you to target a growing number of audiences within a specific region, city, state, nation, or the global level.
Businesses may seem like an entity unto themselves, but in reality, businesses are made up of people, with all the great qualities and foibles of humans themselves. That’s why building good business relationships shouldn’t be a mystery. A business relationship, though a somewhat different animal than a personal one, is still, when you get right down to it, a relationship built on personal relations. Keeping business relationships healthy is the key to good business. There are certain key concepts that must be kept in mind when building relationships that are healthy and sound. Respect is foremost in a good relationship, business or otherwise. With respect comes good communication, which involves being available and taking note of the impression you are making on your business associate. How are your company’s communication skills? Do you honor the person you are doing business with by being on time and staying in touch to let your client or associate know what is happening in current or upcoming projects? These are all important factors in keeping business relationships healthy. Having a good business relationship also means running a stable business. Ask yourself a few questions about the soundness of your own business. Are you meeting expenses, and if not, do you need to streamline operations? Do you have funds set aside for an emergency? If not, it’s time to look into a backup plan, like installment loans, so you’ll be able to cover any emergency expenses that come up. Keeping business relationships healthy is not an impossible goal. It just takes time, respect and the realization that solid communication is the key to keeping business healthy and running well.This article is courtesy of our friend who is a business owner at Tree Lopping Logan Co.Tree Lopping Logan Co34 Marday St Logan, Qld 4127(07) 2102 1267http://www.treeloppinglogan.com/