Business communication is always interconnected to business intelligence. It is for the simple reason that you plan your communications based on a specific strategy. The design of the strategy depends on your specific business domain. It could be internal or external communication.
Internal communication will be mainly between the management and the
- Marketing team
- Sales team
- Administrative team
- Production team
- HR team
- Maintenance team etc
External communication is mainly with the entities and individuals who may have a direct or indirect business association with your organization. They may include
- Service providers
- Marketing agencies
- Advertising agencies
- Social media agencies etc.
Internal communication is for the process of organizational administration, development, and growth. It relates to the individuals and teams in various departments. For example, you can consider the marketing department. The strategies may include
- Evaluation of SWOT (strength, limitations, opportunities, and threats)
- Target objectives
- How to achieve the targets
- Measuring performance
- Improvement suggestions
- Feedback from employees
- Action plan
It is a two-way communication based on business intelligence. The employees can propose their ideas and plans for organizational growth. The management can set deadlines for the targets. Preparation of strategies and implementation procedures can help to reduce the gap between demand and development to meet the demands.
Similarly, internal communication happens between the management team and the other departments. All the procedures are based on the basic and advanced elements of business intelligence.
External communication strategies depend on the existing market conditions, customer orientation, target audience demographic details, and other factors. The communication purpose could be
- Interpersonal contact development etc
You have to ensure the communications are based on specific business intelligence strategies. For example, it may include market data, Key performance indicators, business analytics, customer and target audience data, etc. You can gather the information through social media, directory listing, social media, etc.
The demographic data about target audiences and customers can give you detailed information about their
- Contact details
- Product preferences
- Buying a pattern
- Emotional points
- Friends’ contacts
- Lifestyle etc
Now, you have to match the parameters with the characteristics of your products. It is a process of business intelligence, which tells you how you can convert them into sales. Once you have the database, it is possible to customize and personalize the business communication methods accordingly.
Marketing communication could be one-way or two-way. The first method focuses on
- SEO marketing
- Video marketing
- Podcast marketing etc
The second type of communication may involve
- Forums etc
You can streamline the communication channels with business strategies through business intelligence. The method helps you to target a growing number of audiences within a specific region, city, state, nation, or the global level.