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An effective brochure can attract new customers to your company, but what exactly makes a brochure effective?
The best-designed brochure will lose customers if it doesn’t include basic information. This means clearly stating the company’s name, address and phone number, website address, a recognizable logo, and a headline that outlines the company’s services. Don’t be tempted to list too much information as this will only confuse the potential customer.
Include an image relevant to your company. This could be the company’s building, a picture of products, or even a photograph of staff members. Images create a welcoming, more inviting feel.
A brochure should be as firm as a handshake. If a brochure is created in a basic office program and printed on regular printer paper, it isn’t high quality and won’t be noticed. People notice the texture and weight of a high-quality brochure. This is one instance where you would do better to splurge on brochure printing services.
Avoid difficult words that would leave most readers requiring a dictionary. Simply state what makes your business better than the rest and, if possible, print the cost of services or individual products. Customers like to know what they can expect to pay before contacting a company.
